Wrapper Brigade
CLIF BAR [and LUNA Bar] Launches Nation's First Collection Program for Used Energy Bar Wrappers
CLIF BAR, the leading all-natural and organic energy bar, and TerraCycle are proud to announce the nation's first program designed to reduce the amount of energy bar wrappers going into our landfills, while educating people about the benefits of reusing waste materials. Together the companies have created the Wrapper Brigade, which will donate 2 cents to charity for every used wrapper collected by individuals and organizations.
The collected wrappers will be fused and woven into a strong material, which will then be used to make backpacks, gym totes and other products. These items are expected to be available at major retailers by early next year.
CLIF BAR is sponsoring the program and TerraCycle is providing product collection and reuse expertise. Both partners recognize that millions of energy bar wrappers are discarded each year. Together they want to help make reuse rather than disposal the norm for used wrappers.
'We're very excited to take our sustainability efforts to a new level with the Wrapper Brigade program," said Carly Lutz, CLIF BAR brand manager. "From using organic ingredients in our bars to selling them in recycled paperboard caddies on store shelves, we are mindful of the importance of trying to reduce our footprint on the planet. Just like our consumers, we're passionate about the outdoors and want to protect and preserve the places we play.'
The program is part of TerraCycle's Sponsored Waste movement in which socially and environmentally responsible companies and brands provide funding for TerraCycle to collect and reuse their packaging, including bottles, yogurt containers, drink pouches and now bar wrappers.
Packaging from these LUNA and Clif Bar products CAN currently be used in the program (sample size, or full size wrappers):
Luna Bar
Luna Tea Cakes
Luna Sunrise
Clif Bar
Clif Builder's
Mojo
Mojo Dipped
Nectar
Nectar Cacao
ZBar
These products' packaging currently CANNOT be used:
SHOT drinks, Bloks and get
LUNA Sport moons, electrolyte, or recovery
Twisted Fruit
CLIF BAR [and LUNA Bar] Launches Nation's First Collection Program for Used Energy Bar Wrappers
CLIF BAR, the leading all-natural and organic energy bar, and TerraCycle are proud to announce the nation's first program designed to reduce the amount of energy bar wrappers going into our landfills, while educating people about the benefits of reusing waste materials. Together the companies have created the Wrapper Brigade, which will donate 2 cents to charity for every used wrapper collected by individuals and organizations.
The collected wrappers will be fused and woven into a strong material, which will then be used to make backpacks, gym totes and other products. These items are expected to be available at major retailers by early next year.
CLIF BAR is sponsoring the program and TerraCycle is providing product collection and reuse expertise. Both partners recognize that millions of energy bar wrappers are discarded each year. Together they want to help make reuse rather than disposal the norm for used wrappers.
'We're very excited to take our sustainability efforts to a new level with the Wrapper Brigade program," said Carly Lutz, CLIF BAR brand manager. "From using organic ingredients in our bars to selling them in recycled paperboard caddies on store shelves, we are mindful of the importance of trying to reduce our footprint on the planet. Just like our consumers, we're passionate about the outdoors and want to protect and preserve the places we play.'
The program is part of TerraCycle's Sponsored Waste movement in which socially and environmentally responsible companies and brands provide funding for TerraCycle to collect and reuse their packaging, including bottles, yogurt containers, drink pouches and now bar wrappers.
Packaging from these LUNA and Clif Bar products CAN currently be used in the program (sample size, or full size wrappers):
Luna Bar
Luna Tea Cakes
Luna Sunrise
Clif Bar
Clif Builder's
Mojo
Mojo Dipped
Nectar
Nectar Cacao
ZBar
These products' packaging currently CANNOT be used:
SHOT drinks, Bloks and get
LUNA Sport moons, electrolyte, or recovery
Twisted Fruit